#CannabiSKIN Is In And It's Changing the Beauty Scene

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Welcome to a new world.

A new world where we can openly talk about marijuana and cannabis and not be stereotyped as stoners wearing tie dye and smoking out of DIY Coca-Cola bottle bongs.

A new world where celebrities are backing major marijuana movements and hospitality and wellnesses industries are stocking infused products in their washrooms, and furthermore, a new world where women have a seat at the conversation table.

With legalisation and decriminalisation on an exponential rise, it’s high time the masses were educated about the anti-aging and anti-inflammatory properties of the marijuana plant.

First and foremost, CBD (short for cannabidiol), is one of over 85 compounds called cannabinoids, isolated from the cannabis sativa plant. CBD, unlike THC (which is most commonly associated with marijuana and cannabis) does not get you high. But if you’re reading this, you probably already know that.

It’s high time the masses were educated about the anti-aging and anti-inflammatory properties of the marijuana plant

It’s no secret that the cannabis plant is packed with natural, holistic properties that help alleviate anxiety and pain. The plant is also reported to act as a natural source of a number of essential vitamins like Vitamin A, C and E and even Omega 3-fatty acids. All of which carry anti-inflammatory and hydrating properties often found in your beauty cupboard.

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Vitamins A and E in skincare can help plump up dry skin by injecting a boost of moisture onto the dermis; and can help remedy sun damage and burns through it’s analgesic and anti-inflammatory properties and is also loaded with anti-oxidants to help reverse damage caused by pollution. Vertly, a Californian-based hemp-infused organic skincare brand does just that by tapping into the power of CBD, using both full spectrum extract and cannabis sativa seed oil. Both of which are for topical use.

Insert #CannabiSKIN: a movement we’re predicting to take over the beauty scene. We saw glass skin take over Instagram with it’s natural glowy bare-faced look, but #CannabiSKIN is a natural, holistic way to have your skin glowing from within, thanks to the plant’s anti-aging properties.

#CannabiSKIN: a movement we predict to takeover the beauty scene

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This year alone saw the launch of a number of CBD-infused products. From Milk Makeup’s new Kush extension, which includes Kush High Volume Mascara and Kush Brow Gel to new brand Hora Skincare’s CBD-exclusive range of products, it seems like everyone’s jumping on the canna-bandwagon. Even the Kardashian’s favourite hairstylist, Jen Atkin, recently launched a CBD-infused hair and scalp scrub under the OUAI umbrella of products.

If you’re like me and struggle with maintaining an even skin-tone, even texture or simply anything subpar from perfect skin, marijuana might just be the trick. In fact, you’ll want to look out for hemp extracts in the ingredients of your redness-busting skincare heroes.

But not all hemp extracts are created equal; make sure you opt for a full spectrum hemp extract where the raw materials are produced organically without any pesticides or synthetic chemicals. Note that CBD isolate, unlike full spectrum hemp extract won’t contain as much of the vitamins and nutrition, due to the nature of its extraction process. But of course, CBD Isolate has its own benefits and place in our hearts, which we’ll talk about later.

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And just because a Kardashian-backed brand is slapping CBD on their ingredient list, be sure to do your research and know exactly what is going into your beauty cupboards and onto your skin. (INSIDER: we hear they've run into a few road blocks with the launch of their CBD scrub, so not sure if we'll ever get to try it.)

So go on and get yourself some #CannabiSKIN. What are some of your favourite CBD-infused beauty products? Let us know in the comments below or tag us on Instagram @theCURATORltd